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Pay-per-click search engine marketing : an hour a day by David Szetela and Joseph Kerschbaum
Material type:
TextLanguage: English Publication details: New Delhi: Times Group Books 2010Description: xxxvi, 395p., ind. 24 cm x18 cmISBN: - 9788126528189
- advanced addwords editor
- advertise on the Google content network
- art and science of PPC advertising
- core PPC skills and objectives
- create great PPC ads
- design effective landing pages
- facebook PPC
- internet advertising
- internet marketing
- research keywords and establish campaign structure
- test ads by using advanced techniques
- test and optimize landing pages
- web search engines
- 658.8 SZE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 SZE (Browse shelf(Opens below)) | Available | 10072 |
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