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Using semiotics in marketing : how to achieve consumer insight for brand growth and profits by
  • Lawes, Rachel
Publication details: London Kogan Page 2020
Availability: Not available: KEIC: Checked out (1).

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Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales by
  • Lawes, Rachel
Publication details: London Kogan Page 2022
Availability: Not available: KEIC: Checked out (1).

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