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1.
Brand equity and the challenge of branding by MRSI by
Material type: Text Text
Language: English
Publication details: Bombay: MRSI 1993
Availability: Not available: KEIC: Lost (1).

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2.
Research for strategic decision making : eighth annual seminar by MRSI
Material type: Text Text
Language: English
Publication details: Bombay: MRSI 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RES.

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3.
Research in advertising and sales promotion : annual seminar by MRSI
Material type: Text Text
Language: English
Publication details: Bombay: MRSI 1994
Availability: Items available for loan: KEIC (1)Call number: 658.82 RES.

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