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3G marketing : communities and strategic partnerships by Tomi T. Ahonen, Timo Kasper and Sara Melkko
Material type:
TextLanguage: English Publication details: New Jersey: John Wiley and Sons Inc. 2004Description: xxiii, 332p., bib., ind. 23 cm x 15 cmISBN: - 0470851007
- billing
- branding
- cellular telephone equipment industry
- cellular telephone services industry
- combatting churn
- distribution
- market intelligence
- marketing
- marketing plan
- partnership
- portal
- promotion
- reachability
- segmentation
- selling mobile service
- service adoption
- service development and management
- tariffing
- terminal
- 384.530688 AHO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 384.530688 AHO (Browse shelf(Opens below)) | Available | 5369 |
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