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1.
Introduction to advertising : understanding and managing the advertising process by Emmanuel Mogaji by
  • Mogaji, Emmanuel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: KEIC (1)Call number: 659.2 MOG.
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2.
Green marketing in emerging economies : a communications perspective / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza and Ayca Can Kirgiz by
  • Mogaji, Emmanuel (ed)
  • Adeola, Ogechi (ed)
  • Hinson, Robert E. (ed)
  • Mukonza, Chipo (ed)
  • Kirgiz, Ayca Can (ed)
Series: Palgrave studies of marketing in emerging economies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.802, GRE.

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3.
Management and information technology in the digital era: Challenges and perspectives by
  • Chemma, Nawal (ed.)
  • Abdelli, Mohammed El Amine (ed.)
  • Awasthi, Anjali (ed.)
  • Mogaji, Emmanuel (ed.)
Series: Advanced series in management, vol. 29
Publication details: Bingley, Emerald Publishing Limited: 2022
Availability: Items available for loan: KEIC (1)Call number: 658.05416 MAN.
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4.
Customer centric support services in the digital age: The next frontier of competitive advantage by
  • Sheth, Jagdish N. (ed.)
  • Jain, Varsha (ed.)
  • Mogaji, Emmanuel (ed.)
  • Ambika, Anupama (ed.)
Publication details: Cham, Springer / Palgrave Macmillan: 2024
Availability: Items available for loan: KEIC (2)Call number: 658.812 CUS, ...
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5.
Qualitative research for a digital world: A practical guide by
  • Mogaji, Emmanuel
  • Jain, Varsha
  • Sharma, Himani
Publication details: London: Sage, 2024
Availability: Items available for loan: KEIC (1)Call number: 300.723 JAI. Not available: KEIC: Checked out (1).
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