Donated by: Varsha Jain

Summary: "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the
consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of
society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of
consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"

Contents:

Part I – IntroductionChapter 1 – IntroductionPart II – External InfluencesChapter 2 – Cross-cultural Variations in Consumer BehaviorChapter 3 – The Changing American Society: ValuesChapter 4 – The Changing American Society: DemographicsChapter 5 – The Changing American Society: Subcultures Chapter 6 – The American Society: Family and HouseholdsChapter 7 – Group Influence on Consumer BehaviorPart III – Internal InfluencesChapter 8 – PerceptionChapter 9 – Cross-cultural Variations in Consumer BehaviorChapter 10 – Motivation, Personality, and EmotionChapter 11 – Attitudes and Influencing AttitudesChapter 12 – Self-Concept and LifestylePart IV – Consumer Decision ProcessChapter 13 – Situational InfluencesChapter 14 – Consumer Decision Process and Problem RecognitionChapter 15 – Information SearchChapter 16 – Alternative Evaluation and SelectionChapter 17 – Outlet Selection and PurchaseChapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer CommitmentPart V – Organizations as ConsumersChapter 19 – Organizational and Buyer BehaviorChapter 20 – Marketing Regulation and Consumer Behavior.