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Boom : marketing to the ultimate power consumer--the baby boomer woman by Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Material type:
TextLanguage: English Publication details: New York: American Management Association 2006Description: xviii, 238p., notes, ind. 24 cm x 16 cmISBN: - 0814473903
- baby boom generation
- baby boomer women in Canada
- consumer behavior
- difference between marketing to men and to women
- emerging power consumer
- emotional bias
- marketing
- on embracing both her demographic and psychographic drivers
- on forging an emotional connection with her
- on getting nostalgia right
- on marketing to technology optimists
- on the power of creating brand personas
- recognizing her as a driving force in the markeplace
- she's changing channels: shaping the new brandscape
- she's motivated: the 3-D view of her
- women consumers
- 658.834082 BRO
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.834082 BRO (Browse shelf(Opens below)) | Available | 6428 |
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