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Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

2.
Delivering quality service : balancing customer perceptions and expectations by Valarie A. Zeithaml, A.Parasuraman, Leonard L. Berry by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1990
Availability: Items available for loan: KEIC (2)Call number: 658.812 ZEI, ... Not available: KEIC: Lost (1).

3.
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Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. by
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2004
Availability: Items available for loan: KEIC (1)Call number: 658.83 PAR.

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