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Advertising campaign strategy : a guide to marketing communication plants by Donald Parente by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

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2.
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Advertising campaign strategy : a guide to marketing communication plans by Donald E. Parente by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

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