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1.
Customer relationship mangement : emerging concepts, tools and applications by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
  • Shainesh, G. (ed.)
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 CUS.

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2.
Handbook of relationship marketing by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

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3.
Handbook of advances in marketing in an era of disruptions : essays in honour of Professor Jagdish Sheth by
  • Parvatiyar, Atul (ed.)
  • Sisodia, Rajendra (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India 2019
Availability: Items available for loan: KEIC (2)Call number: 658.8 HAN, ...

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