Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom

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Material type: Text

TextLanguage: English Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003Description: xii, 228p., ind. 21 cm x 13 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 PER (Browse shelf(Opens below))		Available		11994
Books	KEIC	658.827 PER (Browse shelf(Opens below))		Available		4751

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