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1.
Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by
  • Hooley, Graham J
  • Piercy, Nigel F
  • Saunders, John A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO.

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2.
Total integrated marketing : breaking the bounds of the function by James Mac Hulbert, Noel Capon, Nigel F. Piercy by
  • Hulbert, James Mac
  • Capon, Noel
  • Piercy, Nigel F
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUL.

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3.
Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
  • Holley, Graham
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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