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The art of marketing : introduction marketing : a step by step guide to all the tools of marketing by Geoff Lancaster and Paul Reynolds
Material type:
TextLanguage: English Publication details: New Delhi: Crest Publishing House 2001Edition: 1st edDescription: Vol. 1, ix, 290p., ref., ind. 25 cm x 17 cmISBN: - 8124202192
- consumer
- distribution channels
- information system
- logistics management
- macro environment
- macro issues in marketing
- market targeting
- marketing
- micro environment
- motivation
- organisational buyer behaviour
- pesonal selling
- positioning
- price
- product
- promotion
- sales forecasting
- segmentation
- strategies for target marketing
- tools
- 658.8 ART
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3529 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3530 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3531 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3532 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3533 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3534 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3535 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3536 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 3537 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7628 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7629 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7630 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7631 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7632 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7633 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7634 | ||
| Books | KEIC | 658.8 ART (Browse shelf(Opens below)) | Available | 7635 |
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