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1.
Marketing cases from emerging markets by
  • Mutum, Dilip S. (ed.)
  • Roy, Sanjit Kumar (ed.)
  • Kipnis, Eva (ed.)
Publication details: Berlin Springer 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8, MAR.
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2.
Services marketing cases in emerging markets : an Asian perspective by
  • Roy, Sanjit Kumar (ed.)
  • Mutum, Dilip S. (ed.)
  • Nguyen, Bang (ed.)
Publication details: Cham Springer 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8, SER.

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