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	1.		Proceedings of 2nd IIMA conference on research in marketing by Jaiswal, Anand Kumar (ed.) Kar, Sanjay Kumar (ed.) Sahay, Arvind (ed.) Sinha, Piyush Kumar (ed.) Sood, Vandana (ed.) Material type: Text Publication details: Ahmedabad: Indian Institute of Management 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 PRO. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Brands and the brain : How to use neuroscience to create impactful brands by Sahay, Arvind Series: IIM Ahmedabad business books Publication details: Gurgram Penguin Portfolio /Penguin Random House 2022 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)