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1.
Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars by
  • Schnaars, Steven P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

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2.
Marketing strategy : customers and competition by Steven P. Schnaars by
  • Schnaars, Steven P
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SCH.

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3.
Marketing strategy: a customer-driven approach by Steven P. Schnaars by
  • Schnaars, Steven P
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 SCH.

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