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Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar
Material type:
TextLanguage: English Publication details: New York: Palgrave Macmillan 2008Description: xv, 240p., bib., ind. 24 cm x 16 cmISBN: - 9780230201606
- ceating powerful branded memories
- communication experts
- effective brand experience design
- emotional empathy
- female brain
- increasing brand loyalty
- influencing brands perceptions
- market segmentation
- marketing
- marketing communications
- marketing segment
- nurturing
- purchase behaviour
- target marketing
- women
- women consumers
- 658.8 ELL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 ELL (Browse shelf(Opens below)) | Available | 7349 |
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