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	1.	Image from Amazon.com	Marketing to the base of the pyramid : towards a sustainable business future by Singh, Ramendra (ed.) Wani, Tahir Ahmad (ed.) Publication details: Singapore: Springer Nature, 2025 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Lists: New Arrivals 3 Nov 2025. Place hold Save to lists Add to cart (remove)
	2.	Local cover image Image from Amazon.com	Marketing to the poor: creating value by Singh, Ramendra (ed.) Wani, Tahir A. (ed.) Publication details: New York: Routledge, 2023 Availability: Not available: KEIC: Checked out (1). Lists: New Arrivals 6 Oct 2025. Place hold Save to lists Add to cart (remove)