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1.
Waking the giant : revitalising the mature brand by Peter Steidl by
  • Steidl, Peter
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 STE.

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2.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl by
  • Genco, Stephen J
  • Pohlmann, Andrew P
  • Steidl, Peter
Series: For dummies
Material type: Text Text
Language: English
Publication details: Mississauga: John Wiley and Sons Canada, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8342 GEN.

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