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	1.		The economics of the brand : a marketing analysis by Trevor Watkins by Watkins, Trevor Material type: Text Language: English Publication details: England: McGraw Hill Books Company 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8343 WAT. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Marketing financial services by Ennew, Christine (ed.) Watkins, Trevor (ed.) Wright, Mike (ed.) Edition: 2nd ed. Material type: Text Publication details: Oxford: Butterworth-Heinemann 2000 Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)