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1.
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Radio as an advertising medium : riding the wave by
  • Rao, Pramod (ed.)
  • Wawge, Ravikant S. (ed.)
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.142 RAO.

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2.
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Strategy implementation for business acceleration by
  • Rao, Pramod (ed.)
  • Wawge, Ravikant S. (ed.)
Material type: Text Text
Publication details: Hyderabad: The ICFAI University Press, 2007
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

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3.
Managing emotional appeal in advertising : concepts and cases by
  • Rao, Pramod (ed.)
  • Wawge, Ravikant S. (ed.)
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAN.

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