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1.
Direct and interactive marketing by Adrian Sargeant and Douglas C. West by
  • Sargeant, Adrian
  • West, Douglas C
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAR.

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2.
Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim by
  • West, Douglas
  • Ford, John
  • Ibrahim, Essam
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8101 WES.

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