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1.
Marketing research: analysis and measurement by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

2.
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Business policy and strategic management by Lawrence R. Jauch and William F. Glueck by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 658.4012 JAU.

3.
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Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

4.
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Management by Harold Koontz and Heinz Weihrich by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 658.4 KOO.

5.
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Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

6.
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Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

7.
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The product management handbook : your practical guide to improving and sustaining results by Richard S. Handscombe by
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

8.
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The advertising budget: The advertisers guide to budget determination by Simon Broadbent by
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 659.104 BRO.

9.
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Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by Series: Marketing for professionals series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL.

10.
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Strategic marketing : a European approach by Jean-Jacques Lambin by Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

11.
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Valuing your customers : from quality information to quality relationships through database marketing by Angus Jenkinson by
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 JEN.

12.
Lateral thinking for management : a handbook by Edward de Bono by
Material type: Text Text
Language: English
Publication details: Maidenhead: McGraw-Hill Book Company (UK) Limited 1971
Availability: Items available for loan: KEIC (2)Call number: 153.42 BON, ...

13.
Media in advertising by Roger Barton by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1964
Availability: Items available for loan: KEIC (2)Call number: 659.13 BAR, ...

14.
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International marketing strategies: how to build international market share by Erik Wiklund by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Book Company 1987
Availability: Not available: KEIC: Lost (1).

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