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1.
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
  • Lieberman, Al
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

2.
The design of sites : patterns for creating winning web sites by Douglas K. Van Duyne, James A Landay and Jason I. Hong by
  • Van Duyne, Douglas K
  • Hong, Jason I
  • Landay, James A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 006.7 VAN.

3.
Enterprise resource planning by Mary Sumner by
  • Sumner, Mary
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SUM.

4.
The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
  • Warner, Fara
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

5.
Global marketing by Warren J Keegan and Mark C Green by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

6.
Africa rising : how 900 million African consumers offer more than you think by Vijay Mahajan and Robert E. Gunther by
  • Mahajan, Vijay
  • Gunther, Robert E
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 382.096 MAH.

7.
Financial services marketing by Tina Harrison by
  • Harrison, Tina
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 HAR.

8.
The performance prism : the scorecard for measuring and managing business success (with CD) by Andy Neely, Chris Adams and Mike Kennerley by
  • Neely, Andy
  • Adams, Chris
  • Kennerley, Mike
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEE.

9.
The retailing book : principles and applications by
  • Freathy, Paul (ed.)
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

10.
Customer relationship management by Ed Peelen by
  • Peelen, Ed
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEE .

11.
Effective organisational communication : perspectives, principles, and practices by Richard Blundel by
  • Blundel, Richard
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.45 BLU.

12.
The practice of market and social research : an introduction by Yvonne McGivern by
  • McGivern, Yvonne
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.4 MCG.

13.
Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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14.
Intermediate microeconomics : theory and applications by Alan Griffiths and Stuart Wall by
  • Griffiths, Alan
  • Wall, Stuart
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 338.5 GRI.

15.
The media : an introduction by
  • Briggs, Adam (ed.)
  • Cobley, Paul (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

16.
Cultural theory and popular culture : an introduction by John Storey by
  • Storey, John
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 306 STO.

17.
Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL.

18.
Conceptual issues in consumer behaviour : the Indian context by S. Ramesh Kumar by
  • Kumar, S. Ramesh
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KUM.

19.
Entrepreneurship : strategies and resources by Marc J. Dollinger by
  • Dollinger, Marc J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 DOL.

20.
Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

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