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1.
Global marketing management by Masaaki Kotabe and Kristiaan Helsen by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.848 KOT.

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2.
Fundamentals of business analytics by
  • Prasad, R. N
  • Helsen, Kristiaan
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt Ltd 2020
Availability: Items available for loan: KEIC (1)Call number: 650 PRA.

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