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Essentials of marketing by Geoff Lancaster and Lester Massingham by
Material type: Text Text
Language: English
Publication details: England: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 LAN.

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2.
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Essentials of marketing management by Geoffrey Lancaster and Lester Massingham by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8 LAN.
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