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1.
The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews and Watts Wacker by
  • Mathews, Ryan
  • Wacker, Watts
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2002
Availability: Items available for loan: KEIC (1)Call number: 658 MAT.

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2.
What's your story? : storytelling to move markets, audiences, people, and brands by Ryan Mathews and Watts Wacker by
  • Mathews, Ryan
  • Wacker, Watts
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 650.1 MAT.

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