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1.
Brand management : text and cases by U. C. Mathur by
  • Mathur, U. C
Material type: Text Text
Language: English
Publication details: New Delhi: Mccmillan India Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658.827 MAT, ...

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2.
Advertising management by U. C. Mathur by
  • Mathur, U. C
Material type: Text Text
Language: English
Publication details: New Delhi: New Age International (P) Limited, Publishers 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAT.

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