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1.
The consumer in American society by Arch W. Troelstrup and E. Carl Hall by
  • Troelstrup, Arch W
  • Carl, Hall E
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1978
Availability: Items available for loan: KEIC (1)Call number: 640.73 TRO.

2.
Marketing : additional dimensions by
  • Taylor, Jack L. (ed.)
  • James F. Robb (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1978
Availability: Items available for loan: KEIC (1)Call number: 658.802 TAY.

3.
Basic marketing by E. Jerome McCarthy and Stanley J. Shapiro by
  • McCarthy, E. Jerome
  • Shapiro, Stanley J
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1978
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

4.
Consumer market research handbook by
  • Worcester, Robert M
  • Downham, John (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York: Van Nostrand Reinhold company, 1978
Availability: Items available for loan: KEIC (6)Call number: 658.834 CON, ...

5.
Mighty lobo by Max Brand by
  • Brand, Max
Material type: Text Text
Language: English
Publication details: New York: warner Books 1978
Availability: Items available for loan: KEIC (1)Call number: 823 BRA.

6.
The godfather by Mario Puzo by
  • Puzo, Mario
Material type: Text Text
Language: English
Publication details: New York: Signet 1978
Availability: Items available for loan: KEIC (1)Call number: 813.54 PUZ.

7.
The art of problem solving accompanied by Ackoff's fables by Russel L. Ackoff by
  • Ackoff, Russel L
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1978
Availability: Items available for loan: KEIC (1)Call number: 658.403 ACK.

8.
Four arguments for the elimination of television by Jerry Mander by
  • Mander, Jerry
Material type: Text Text
Language: English
Publication details: New York: Quill 1978
Availability: Items available for loan: KEIC (1)Call number: 301.161 MAN.

9.
Factor analysis : statistical methods and practical issues by Jae-On Kim and Charles W. Mueller by
  • Kim, Jae-On
  • Mueller, Charles
Series: Quantitative applications in the social sciences No. 14
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1978
Availability: Items available for loan: KEIC (1)Call number: 519.5354 KIM.

10.
The corporate personality : an inquiry into the nature of corporate identity by Wally Olins by
  • Olins, Wally
Material type: Text Text
Language: English
Publication details: New York: Mayflower Books Inc. 1978
Availability: Items available for loan: KEIC (3)Call number: 658.1145 OLI, ...

11.
Classics in marketing by
  • Walters, C. Glenn (ed.)
  • Robin, Donald P. (ed.)
Material type: Text Text
Publication details: California: Goodyear publishing company, Inc. 1978
Availability: Items available for loan: KEIC (1)Call number: 658.8 CLA.

12.
Science and culture by J. P. S. Uberoi by
  • Uberoi, J. P. S
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1978
Availability: Items available for loan: KEIC (1)Call number: 306.4 UBE.

13.
Marketing management cases and concepts by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K. Jain by
  • Dholakia, Nikhilesh
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1978
Availability: Items available for loan: KEIC (5)Call number: 658.802 DHO, ...

14.
Ancient Indian history : some interpretations by Romila Thapar by
  • Thapar, Romila
Material type: Text Text
Language: English
Publication details: Delhi: Sangam Books Ltd. 1978
Availability: Items available for loan: KEIC (1)Call number: 954 THA.

15.
Word power made easy : the complete handbook for building a superior vocabulary by Norman Lewis by
  • Lewis, Norman
Material type: Text Text
Language: English
Publication details: New York: Pocket Books 1978
Availability: Items available for loan: KEIC (1)Call number: 428.1 LEW.

16.
Fairs and festivals as seasonal markets by HTA
Material type: Text Text
Language: English
Publication details: Bombay: HTA 1978
Availability: Items available for loan: KEIC (1)Call number: 394.2 HIN.

17.
Twenty ninth Commercial Artists' Guide annual 1978 by CAG
Material type: Text Text
Language: English
Publication details: Bombay: Commercial Artist Guild 1978
Availability: Items available for loan: KEIC (1)Call number: 659.1323 CAG.

18.
Akash bharati : National broadcast trust : Vol I : report of the working group on autonomy for Akashvani and Doordarshan
Material type: Text Text
Language: English
Publication details: New Delhi: Ministry of I and B, Govt. of India 1978
Availability: Items available for loan: KEIC (1)Call number: 302.23 AKA.

19.
Akash bharati : National broadcast trust : Vol II : report of the working group on autonomy for Akashvani and Doordarshan
Material type: Text Text
Language: English
Publication details: New Delhi: Ministry of I and B, Govt. of India 1978
Availability: Items available for loan: KEIC (1)Call number: 302.23 AKA.

20.
Corpus inscriptionum Indicarum : vol. 7 (part-2), inscriptions of the Paramaras, Chandellas, Kachchapaghatas and two minor dynasties by
  • Trivedi, Harihar Vitthal (ed.)
  • Archaeological Survey of India
Material type: Text Text
Publication details: New Delhi: Director General, Archaeological Survey of India, 1978
Availability: Items available for loan: KEIC (1)Call number: 954.02 COR.

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