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1.
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Elements of direct marketing by Martin Baier by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI.

2.
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Small communication group and the decision group process making by Donald G. Ellis and B. Aubrey Fisher by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.34 ELL.

3.
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Theory and problems of calculus by Frank Ayres by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1972
Availability: Items available for loan: KEIC (1)Call number: 515 AYR.

4.
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Theory and problems of linear algebra by Seymour Lipschutz by
Material type: Text Text
Language: English
Publication details: Singapore: MacGraw Hill Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 512.5 LIP.

5.
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Advertising and promotion management by John R. Rossiter and Larry Percy by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS.

6.
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Basic econometrics by Damodar N. Gujarati by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 330.028 GUJ.

7.
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Direct marketing by Edward L. Nash by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.84 NAS.

8.
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Trigger points by Michael J. Kami by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (2)Call number: 650.1 KAM, ...

9.
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Essentials of econometrics by Damodar Gujarati by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1992
Availability: Items available for loan: KEIC (1)Call number: 330.01 GUJ.

10.
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The direct marketing handbook by
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore: McGraw Hill Inc., 1992
Availability: Items available for loan: KEIC (1)Call number: 658.84 DIR.

11.
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Service management for competitive advantage by James A. Fitzsimmons and Mona J. Fitzsimmons by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658 FIT.

12.
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Clueless in advertising by May Lwin and Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

13.
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Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

14.
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I can cre8 ! by Peter Leong by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEO.

15.
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Asian branding : a great way to fly by Ian Batey by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 BAT, ...

16.
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Cutting edge commercials : how to create the world's best tv ads for brands in the 21st centure by Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659 AIT.

17.
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Clueless in marketing communications by May Lwin and Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

18.
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Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

19.
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The Asian marketing case book by Noel Capon and Wilfried R. Vanhonacker by
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 658.802 CAP.

20.
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How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

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