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1.
What's in brand : building brand equity through advertising by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ...

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2.
The employer brand : bringing the best of brand management to people at work by Simon Barrow and Richard Moseley by
  • Barrow, Simon
  • Moseley, Richard
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.314 BAR.

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