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1.
Marketing strategy : a global perspective by Vernon R. Stauble by
  • Stauble, Vernon R
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 STA.

2.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

3.
Service management : operations, strategy, information technology (with CD) by James A. Fitzsimmons and Mona J. Fitzsimmons by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 FIT.

4.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

5.
Service America : doing business in the new economy by Karl Albrechtand Ron Zemke by
  • Albrecht, Karl
  • Zemke, Ron
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 1985
Availability: Items available for loan: KEIC (3)Call number: 658.00973 ALB, ...

6.
Service marketing by K. Rama Mohana Rao by
  • Rao, K. Rama Mohana
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte., Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 RAO.

7.
Services marketing : people, technology, strategy by Christopher Lovelock by
  • Lovelock, Christopher
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

8.
What to say to a porcupine : 20 humorous tales that get to the heart of great customer service, / by Richard S. Gallagher by Richard S. Gallagher by
  • Gallagher, Richard S
Material type: Text Text
Language: English
Publication details: New Delhi: BPI India Pvt. Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 GAL .

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