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1.
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I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 338.766362092 GRE.

2.
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The corporate warriors by Douglas K. Ramsey by
Material type: Text Text
Language: English
Publication details: London: Grafton Books 1987
Availability: Items available for loan: KEIC (1)Call number: 338.8 RAM.

3.
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Twenty ads that shook the world : the century's most groundking advertising and how it changed us all by James B. Twitchell by
Material type: Text Text
Language: English
Publication details: New York: Three Rivers Press 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 TWI.

4.
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Brands under fire by Ivan Arthur and Kurien Mathew by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd 2008
Availability: Items available for loan: KEIC (2)Call number: 658.827 ART, ...

5.
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Invisible influence : the hidden forces that shape behaviour by Jonah Berger by
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd 2016
Availability: Items available for loan: KEIC (1)Call number: 153.83 BER.

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