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1.
Selling the invisible : a field guide to modern marketing by Harry Beckwith by
  • Beckwith, Harry
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 1997
Availability: Items available for loan: KEIC (2)Call number: 658.8 BEC, ...

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2.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing by Roger Dooley by
  • Dooley, Roger
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.80019 DOO.

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3.
Unbroken: The untold story by
  • Mukerjea, Indrani
Publication details: Gurugram: HarperCollins Publisher, 2023
Availability: Items available for loan: KEIC (1)Call number: 923 MUK.
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