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	1.	Image from Amazon.com	B2B brand management by Philip Kotler, Waldemar Pfoertsch by Kotler, Philip Pfoertsch, Waldemar Edition: 1st ed. Material type: Text Language: English Publication details: New York: Springer Berlin Heidelberg 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn by Fallon, Pat Senn, Fred Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2006 Availability: Items available for loan: KEIC (1)Call number: 658.802 FAL. Place hold Save to lists Add to cart (remove)