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1.
Principles of marketing : a global perspective by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

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2.
Student casebook to accompany principles of marketing: a global marketing by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

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