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1.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

2.
Gender advertisements by Erving Goffman by
  • Goffman, Erving
Series: Studies in the anthropology of visual communication ; v. 3, no. 2
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Colophon Books 1976
Availability: Items available for loan: KEIC (1)Call number: 659.1 GOF.

3.
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
  • Evans, Craig Robert
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

4.
How to make your advertising make money by John Caples by
  • Caples, John
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International, Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

5.
Broadcast/cable copywriting by Peter B. Orlik by
  • Orlik, Peter B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Needham Heights: Ally and Bacon 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1322 ORL.

6.
Radio production by Robert McLeish by
  • McLeish, Robert
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 791.440202 MCL.

7.
Radio production : a manual for broadcasters by Robert McLeish by
  • McLeish, Robert
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 2004
Availability: Items available for loan: KEIC (1)Call number: 791.440232 MCL.

8.
Directing and producing for television : a format approach by Ivan Cury by
  • Cury, Ivan
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1998
Availability: Items available for loan: KEIC (1)Call number: 791.45023 CUR.

9.
Contemporary advertising by Courtland Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin, Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV.

10.
Contemporary advertising by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin Inc. 1992
Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ...

11.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

12.
Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by
  • Sullivan, Luke
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ...
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13.
Annoucing : broadcast communication toady by Carl Hausman, Lewis B. O'donnell and Philip Benoit by
  • Hausman, Carl
  • Benoit, Philip
  • O'donnell, Lewis B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 791.44028 HAU.

14.
Cognitive and effective response to advertising by
  • Cafferata, Patricia (ed.)
  • Tybout, Alice (ed.)
Material type: Text Text
Publication details: Lexington: Lexington Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1019 CAF.

15.
The laws of choice: predicting customer behavior by Eric Marder by
  • Marder, Eric
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

16.
Product placement in Hollywood films : a history by Kerry Segrave by
  • Segrave, Kerry
Material type: Text Text
Language: English
Publication details: North Carolina: McFarland and Company 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SEG .

17.
Message effects in communication science by
  • Bradac, James J. (ed.)
Material type: Text Text
Publication details: California: Sage Publications Inc., 1989
Availability: Items available for loan: KEIC (1)Call number: 302.23 MES.

18.
The commercialization of American culture : new advertising, control and democracy by Matthew P. McAllister by
  • McAllister, Matthew P
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MCA.

19.
The radio and television commercial by Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum by
  • Book, Albert C
  • Cary, Norman D
  • Tannenbaum, Stanley I
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.14 BOO.

20.
Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more by Al Eicoff by
  • Eicoff, Al
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.827 EIC.

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