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Creating competitive advantage : give customers a reason to choose you over your competitors by Jaynie L. Smith and William G. Flanagan by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Random House, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.2 SMI.

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Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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