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1.
Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by
  • Peter, J. Paul
  • Olson, Jerry C
Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

2.
The rise of the Chinese consumer : theory and evidence by Jonathan Garner, with contributions Vincent Chan, Marisa Ho, Dong Tao and CSFB Sector Teams by
  • Garner, Jonathan
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 306.30951 GAR.

3.
Consumer behaviour and marketing action by Henry Assael by
  • Assael, Henry
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South Western College Publishing 1998
Availability: Items available for loan: KEIC (2)Call number: 658.8342 ASS, ...

4.
Consumer behaviour : text and cases by Satish K. Batra and S. H. H. Kazmi by
  • Batra, Satish K
  • Kazmi, S. H. H
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 BAT.

5.
Handbook of international and intercultural communication by
  • Gudykunst, William B. (ed.)
  • Mody, Bella (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 302.2 HAN, ...

6.
Nonverbal communication : science and applications by
  • Matsumoto, David (ed.)
  • Frank, Mark G. (ed.)
  • Hwang, Hyi Sung (ed.)
Material type: Text Text
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 302.222 NON.

7.
Asian values in journalism compiled by Muraay Masterton by
  • Masterton, Muraay
Material type: Text Text
Language: English
Publication details: Singapore: AMIC 1996
Availability: Items available for loan: KEIC (1)Call number: 079.5 ASI.

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