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1.
Marketing research : methodological foundation by Gilbert A. Churchill by
  • Churchill, Gilbert A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

2.
Business research methods by Alan Bryman and Emma Bell by
  • Bryman, Alan
  • Bell, Emma
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.0072 BRY.

3.
Research design explained by Mark L. Mitchell and Janina M. Jolley by
  • Mitchell, Mark L
  • Jolley, Janina M
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2007
Availability: Items available for loan: KEIC (1)Call number: 150.72 MIT.

4.
Advances in consumer marketing by
  • Jenkins, Mark (ed.)
  • Knox, Simon (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 658.804 ADV.

5.
Site-seeing : a visual approach to Web usability by Luke Wroblewski, with contributions by Nan Goggin and Jennifer Gunji by
  • Wroblewski, Luke
Material type: Text Text
Language: English
Publication details: New York: Hungry Minds, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 001.64404 WRO.

6.
Content analysis : an introduction to its methodology by Klaus Krippendorff by
  • Krippendorff, Klaus
Series: The Sage commtext series Vol. 5
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 1980
Availability: Items available for loan: KEIC (1)Call number: 001.51 KRI.

7.
Experimental design and methods by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 3
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.72 EXP.

8.
Great Exhibit Graphics by the editors of PBC international
Material type: Text Text
Language: English
Publication details: New York: PBC International Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.152 GRE.

9.
Research techniques for marketing decisions : non-technical introduction by Chuck Chakrapani by
  • Chakrapani, Chuck
Material type: Text Text
Language: English
Publication details: North Sydney: Australia market research Pty. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHA.

10.
Poster graphics designs from selected industries compiled by P.I.E.Books
Material type: Text Text
Language: English
Publication details: Tokyo: PIE Books 1990
Availability: Items available for loan: KEIC (1)Call number: 741.67 POS.

11.
Research methods for business : a skill-building approach by Uma Sekaran by
  • Sekaran, Uma
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 650.072 SEK.

12.
Visual merchandising : a introduction by
  • Gopal , V. V. (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.157 VIS.

13.
Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL.

14.
Statistical methods by S. P. Gupta by
  • Gupta, S. P
Edition: 24th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sultan Chand and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 591.5 GUP.

15.
Experimental and quasi-experimental designs for generalized causal inference by William R. Shadish, Thomas D. Cook and Donald T. Campbell by
  • Shadish, William R
  • Campbell, Donald T
  • Cook, Thomas D
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Cengage learning 2002
Availability: Items available for loan: KEIC (2)Call number: 122.072 SHA, ...

16.
Online research essentials : designing and implementing research studies by Brenda Russell and John Purcell by
  • Russell, Brenda
  • Purcell, John
Material type: Text Text
Language: English
Publication details: San Francisco: Josey- Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 001.4 RUS.

17.
Statistics for experimenters : design, innovation, and discovery by George E. P. Box, J. Stuart Hunter, William G. Hunter by
  • Box, George E. P
  • Hunter, J. Stuart
  • Hunter, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hoboken, N.J: Wiley-Interscience 2005
Availability: Items available for loan: KEIC (1)Call number: 519.5 BOX.

18.
Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon by
  • Wrenn, Bruce
  • Loudon, David L
  • Stevens, Robert E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Best Business Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WRE.

19.
Measurement, design, and analysis : an integrated approach by Elazar J. Pedhazur and Liora Pedhazur Schmelkin by
  • Pedhazur, Elazar J
  • Schmelkin, Liora Pedhazur
Material type: Text Text
Language: English
Publication details: New York: Psychology Press 1991
Availability: Items available for loan: KEIC (1)Call number: 300.1 PED.

20.
Media studies : an introduction by Robert Kolker by
  • Kolker, Robert
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.23 KOL.

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