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Marketing insights and outrages by Drayton Bird by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BIR.

2.
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The upside of irrationality : the unexpected benefits of defying logic at work and at home by Dan Ariely by
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 2011
Availability: Items available for loan: KEIC (1)Call number: 153.4 ARI.

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For the win : how game thinking can revolutionize your business by Kevin Werbach and Dan Hunter by
Material type: Text Text
Language: English
Publication details: Philadelphia: Wharton Digital Press 2012
Availability: Not available: KEIC: Checked out (1).

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