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1.
The real power of brands : making brands work for competitive advantage by Stuart Crainer by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.827 CRA.

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Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (2)Call number: 658.802 MOO, ...

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Advertising transformed : the new rules for the digital age by Fons Van Dyck by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 659.1 DYC.

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