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1.	Image from Amazon.com	The marketing imagination by Levitt, Theodore Edition: expanded ed. Material type: Text Language: English Publication details: New York: The Free Press 1986 Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by Urban, Glen L Dholakia, Nikhilesh Hauser, John R Material type: Text Language: English Publication details: New Jersey: Prentice Hall, Inc. 1987 Availability: Items available for loan: KEIC (1)Call number: 658.575 URB. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Knowledge societies : information technology for sustainable development by Mansell, Robin (ed.) When, Uta (ed.) Material type: Text Publication details: New York: Oxford University Press Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 001.64 KNO. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Blueprints for innovation : how creative processes can make you and your company more competitive by Charles Wayne Prather and Lisa K Gundry by Prather, Charles Wayne Gundry, Lisa K Series: AMA management briefing Material type: Text Language: English Publication details: New York: American Management 1995 Availability: Items available for loan: KEIC (1)Call number: 658.403 PRA. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Ted levitt on marketing by Theodore Levit by Levit, Theodore Series: A Harvard business review paperback series Material type: Text Language: English Publication details: : Hardvard Business Review Book 2006 Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
6.		Socio-lifestyle marketing : the new science of identifying, classifying and targeting consumers worldwide by Bernand Cathelat by Cathelat, Bernand Material type: Text Language: English Publication details: Chicago: Probus Publishing 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8343 CAT. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Managing innovation : integrating technological, market and organization change by Joe Tidd, John Bessant, Keith Pavitt by Tidd, Joe Bessant, John Pavitt, Keith Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: John Wiley and Sons Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.514 TID. Place hold Save to lists Add to cart (remove)
8.	Local cover image Image from Amazon.com	Entrepreneurial policies and strategies: The innovator's choice by Manimala, Mathew J Series: OBS for social transformation ; 3 Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd, 1999 Availability: Items available for loan: KEIC (1)Call number: 658.421 MAN. Not available: KEIC: Withdrawn (1). Lists: New Arrivals 19 Aug 2024. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Strategic marketing management : concepts and cases an Indian context by Rakesh Khurana and A. N. Ravichandran by Khurana, Rakesh Ravichandran, A. N Material type: Text Language: English Publication details: Delhi:: Golbal Business Press 1995 Availability: Items available for loan: KEIC (2)Call number: 658.8 KHU, ... Not available: KEIC: Lost (1). Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Passion to win : how to winning companies development and sustain competitive edge by Abad Ahmad and O. P. Chopra by Ahmad, Abad Chopra, O. P Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Excel Books Private Limited 2004 Availability: Items available for loan: KEIC (6)Call number: 658.4092 AHM, ... Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	New media techniques and trends : a cmprehensive guide for students and young marketing and sales executives by Ashwin Razdan by Razdan, Ashwin Material type: Text Language: English Publication details: New Delhi: Vitasta Publishing Pvt. Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8343 RAZ. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The shift : the future of work is already here by Lynda Gratton by Gratton, Lynda Material type: Text Language: English Publication details: London: Collins Harpercollins Publishers 2011 Availability: Items available for loan: KEIC (1)Call number: 306.36 GRA. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Marketing management : text and cases by K. S. Chandrasekar by Chandrasekar, K. S Material type: Text Language: English Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Super 30 : changing the world 30 students at a time, Anand Kumar by Biju Mathew by Mathew, Biju Material type: Text Language: English Publication details: Gurgaon: Penguin Group 2016 Availability: Items available for loan: KEIC (1)Call number: 920 MAT. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Rethinking innovation : global perspectives by Subramanian, Ram (ed.) Rahe, Martin (ed.) Nagadevara, Vishnuprasad (ed.) Jayachandran, C. (ed.) Material type: Text Publication details: New Delhi: Routledge, 2014 Availability: Items available for loan: KEIC (1)Call number: 658.4 RET. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Brand relevance : making competitors irrelevant by David A. Aaker by Aaker, David A Material type: Text Language: English Publication details: San Francisco: Jossey - Bass 2011 Availability: Items available for loan: KEIC (1)Call number: 658.827 AAK. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The power of unreasonable people : how social entrepreneurs create markets that change the world by John Elkington and Pamela Hartigan by Elkington, John Hartigan, Pamela Material type: Text Language: English Publication details: Boston: Harvard Business School Press 2008 Availability: Items available for loan: KEIC (1)Call number: 361.70688 ELK. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	IKEA : a brand for all the people by Elen Lewis by Lewis, Elen Series: Great brand stories Material type: Text Language: English Publication details: New Delhi: Viva Books 2009 Availability: Items available for loan: KEIC (2)Call number: 658.827 LEW, ... Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Case studies in marketing by Sidharth Balakrishna by Balakrishna, Sidharth Material type: Text Language: English Publication details: Noida: Pearson 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAL. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Organised retailing and agri-business : implications of new supply chains on the Indian farm economy by Rao, N. Chandrasekhara (ed.) Radhakrishna, R. (ed.) Mishra, Ram Kumar (ed.) Kata, Venkata Reddy (ed.) Series: India Studies in Business and Economics Material type: Text Publication details: New Delhi: Springer Verlag, 2015 Availability: Items available for loan: KEIC (1)Call number: 658.87 ORG. Place hold Save to lists Add to cart (remove)