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1.
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Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

2.
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Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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3.
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Harvard business review on measuring corporate performance by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1998
Availability: Items available for loan: KEIC (2)Call number: 658.4013 HAR, ...
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4.
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International conference proceedings american academy of advertising 2001 Asia Pacific conference by
Material type: Text Text
Publication details: New York: American Academy of Advertising, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

5.
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Measurement : a very short introduction by David J. Hand by Series: Very short introductions, 500
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2016
Availability: Items available for loan: KEIC (1)Call number: 530.8 HAN.

6.
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Performance management : strategies, interventions, drivers by Srinivas R. Kandula by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658 KAN.

7.
Supply chain and logistics 2005 by ET Intelligence Group (ETIG) Series: The ET Knowledge Series
Material type: Text Text
Language: English
Publication details: Mumbai: The ET Intelligence Group 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 SUP.

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