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1.
Kellogg on advertising and media by
  • Calder, Bobby J. (ed.)
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 659.111 KEL, ...

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2.
ROI of $ocial media : how to improve the return on your social marketing investment by Guy R. Powell, Steven W. Groves and Jerry Dimos by
  • Powell, Guy R
  • Dimos, Jerry
  • Groves, Steven W
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 POW.

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