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1.
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Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

2.
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Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (2)Call number: 659.111 SIS, ...

3.
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Advertising media planning by Jack Z. Sissors and Roger B. Baron by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

4.
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Promotion in the merchandising environment by Kristen K. Swanson and Judith C. Everett by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications 2007
Availability: Items available for loan: KEIC (1)Call number: 687.0688 SWA.

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