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1.
Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto by
  • Kotler, Philip
  • Roberto, Eduardo L
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

2.
Market mapping : how to use revolutionary new software to fins analyze, and keep customers by Sunny Baker and Kim Baker by
  • Baker, Sunny
  • Baker, Kim
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8350285 BAK.

3.
Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOY.

4.
The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
  • Hughes, Arthur Middleton
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

5.
Retail buying by Jay Diamond and Gerald Pintel by
  • Diamond, Jay
  • Pintel, Gerald
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.72 DIA.

6.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

7.
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
  • Evans, Craig Robert
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

8.
Cases in advertising and communications management by Stephen A. Greyser and Robert J. Kopp by
  • Greyser, Stephen A
  • Kopp, Robert J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall International Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

9.
Marketing classics : a selection of influential articles by Ben M. EnisKeith K. CoxMichael P. Mokwa by
  • Enis, Ben M
  • Cox, Keith K
  • Mokwa, Michael P
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 ENI.

10.
Marketing management : an Asian perspectives by Philip Kotler...[et al.]
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

11.
Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
  • Quelch, John A
  • Ang, Swee Hoon
  • Leong, Siew Meng Leong
  • Tan, Chin Tiong
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

12.
Sports marketing : a strategic perspective by Matthew D. Shank by
  • Shank, Matthew D
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 796.0688 SHA.

13.
Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier by
  • Broom, Glen M
  • Dozier, David M
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1990
Availability: Items available for loan: KEIC (1)Call number: 659.2072 BRO.

14.
The plug-in drug : telelvision, children, and the family by Marie Winn by
  • Winn, Marie
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 1977
Availability: Items available for loan: KEIC (1)Call number: 302.23 WIN.

15.
Total television : the comprehensive guide to programming from 1948 to the present by Alex McNeil by
  • McNeil, Alex
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Penguin Group (USA) Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 791.45750973 ALE.

16.
Response : The complete guide to profitable direct marketing by Lois K. Geller by
  • Geller, Lois K
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL.

17.
Script planning : positioning and developing scripts for TV and film by Tony Zaza by
  • Zaza, Tony
Material type: Text Text
Language: English
Publication details: Stoneham, MA: Butterworth-Hinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 808.23 ZAZ.

18.
Directing and producing for television : a format approach by Ivan Cury by
  • Cury, Ivan
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1998
Availability: Items available for loan: KEIC (1)Call number: 791.45023 CUR.

19.
DVD authoring with DVD Studio Pro 2.0 by Jeff Warmouth by
  • Warmouth, Jeff
Material type: Text Text
Language: English
Publication details: New York: Focal 2004
Availability: Items available for loan: KEIC (1)Call number: 006.696 WAR.

20.
Cases in marketing management by Kenneth L. Bernhardt and Thomas C. Kinner by
  • Bernhardt, Kenneth L
  • Kinner, Thomas C
Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1997
Availability: Items available for loan: KEIC (1)Call number: 658.9 BER.

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