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1.
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Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Raw 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI.

2.
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Creative advertising : theory and practice by Sandra E. Moriarty by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

3.
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Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL.

4.
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Mass Media by Jan R. Hakemulder, Fay Ac De Jonge and P.P. Singh by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Anmol publications Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 HAK.

5.
The creative connection : advertising copywriting and idea visualization by Arthur A. Winters, Shirley F. Milton, and visualized by Joseph Giano by
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications 1982
Availability: Not available: KEIC: Checked out (1).

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