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1.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

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2.
The psychology research handbook : a guide to graduate students and research assistants by
  • Leong, Frederick T. L.(ed.)
  • Austin, James T. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 150.72 PSY.

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3.
New product forecasting : an applied approach by Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney by
  • Kahn, Kenneth B
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 KAH.

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