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Using communication theory : an introduction to planned communication by Suen Windahl, Benno Signitzer and Jean T. Olson by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 WID.

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2.
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Emotions in advertising : theoretical and practical explorations by
Material type: Text Text
Publication details: Westport: Quorum Books 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1019 EMO.

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